We can all agree 2020 has been tough for most of us, especially for moms with young children.
A lot of my Millennials friends are either starting to be first time moms or at-least
thinking about it.
The birth of a baby can trigger a jumble of powerful emotions, from excitement to fear But it can also result in something you might not expect — PPD (Postpartum depression).
There's a saying, When a Baby Is Born, The Mother Is Also Born.
Let this sink in!
Suicide Is A Leading Cause Of Death For New Moms!
I didn't know about it either, until Google and I became besties over the past 10 weeks. After spending a lot of time with bestie, I was able to generate assumptions and then into hypothesis.
Go ahead and grab a coffee/drink, stick around for 10-12 min.
I felt really good about my hypothesis and with my HMW question I was excited to start the interview process with 6 selected participants so that I can gather some key insights. I was blown away by the results and yes I might have lost sleep over it for a day but that 10 min hot shower every morning is where I get my creative fuel from.
How Might We??
How might we better provide new mothers with the right resources in order to help them stay positive during the new journey of motherhood?
Before conducting my preliminary research, I wanted to jot down my assumptions. This is to help me focus on my interview questions and find out if my hypothesis is on the right track or not.
I believe new moms have the need to seek professional help once they start feeling the baby blues. This need can be solved by joining Personalized Cognitive Behavioural Therapy program.
Having a strong online platform where new moms can engage with each other and seek professional help when needed. By seeking professional support through online service could help them prevent from going deep into the baby blues which could possibly turn into postpartum depression. I’ll find out if this is true after gathering themes from 6 participants I’ll interview.
Hopefully I’ll have a better understanding as to what could help these new moms overcome the blues and live a new healthy journey of motherhood.
Encouraging young moms to stay positive and seek professional help during the pandemic by using an inclusive digital community.
Guide new moms to avoid going into Postpartum depression by allowing them to take care of their mental and physical health first.
Due to limitations of time, I recruited 6 participants and conducted virtual one-on-one interviews to gain real human experiences and analyze, later I synthesized them into valuable findings. My findings were based on 3 first time moms and 3 second time moms.
Based on my problem space I’ve decided that it makes sense to have only new moms or new second time moms as part of the criteria. Decided to focus my research on moms within the 30-38 age range since more and more first time moms are around that age group based on 2019 Canadian Government report.
I posted a story on my Instagram and Facebook stating specific participant criteria. Reached out to my personal contacts on my phone as well.
Setting up interview timings with new moms were a little challenging due to their busy schedules which mostly revolved around the baby.
Quotes to Themes - Since I'm a visual learner and I have plenty of sticky notes at home I took quotes from my interviews and wrote them to have them in different themes.
Themes to Insight - From these themes, I’ve gathered my insights. It wasn’t easy at all but I believe that there is a pattern I started seeing with the first time mom during pandemic and the second time mom with their second child. The key insight was that pretty much all the participants found joy practicing their "Hobbies & Self-Care". These findings sure made me scratch my head. Soon enough I realized I may have to revisit my hypothesis and make a pivot if I want to find a solution for my target users.
Key Insight - Lack of motivation to find personal interests/activities to participate in order to gain self contentment.
After finding key insight I had to revisit my hypothesis. My hypothesis was that young moms would want to seek professional help if it was easily available for them to prevent going deep into baby blues. After gathering information from 6 young moms I found out that they already know where to seek help, they don't necessarily need an app to provide that support for them. They would rather have some place where they can be themselves and enjoy doing things they used to love doing without the added negative pressure from the social media.
I knew then that I have to make a pivot or else the solution won't be affective for my target users. These are millennial moms who are already on all the social media platforms but the negative feeds from those apps that makes them feel unhappy.
This is the revised How Might We question based on my pivot. From the interview insights, I was able to have a better understanding of the millennial moms and their frustrations. From this I've created a persona that would best represent my target users.
Meet Anna, she is a Millennial mom with a 5 month old baby. She is currently on maternity leave and it hasn't been fun for her due to pandemic and restrictions. Keeping her gaols and motivations in mind I've come up with user stories and then group them into epics. From all the epics, a core epic was selected to create a task flow diagram which you'll see below.